Optimum Nutrition has just announced their latest whey protein product, Platinum Hydrowhey. This comes as big news as Optimum has been holding out on the bodybuilding community for quite some time about this release, things we’re kept very quiet! Optimum usually goes the GNC route when launching their new products, but this time internet retailers we chosen to lunch Platinum Hydrowhey to the public.
Here’s what Optimum had to say about their new Platinum Hydrowhey:
“Platinum Hydrowhey is the fastest, purest, most advanced whey protein we’ve ever developed. In a word: excellence. By hydrolyzing the protein in this premium formula we’ve created our fastest-acting whey protein yet. Hydrolyzing breaks larger proteins down into smaller pieces that are able to get into your system rapidly, enabling your muscles to start rebuilding quickly.”
Platinum Hydrowhey is not going to appeal to everyone though, it’s more expensive than most protein supplements including 100% Whey Gold Standard (also made by Optimum), and most other premium protein blends. I think Hydrowhey is really going to appeal to the serious athlete who won’t mind spending the extra cash to get the best protein product available.